We carry out technologically
and methodologically extensive
and complex research projects.
We create innovative technology for electronic
media audience measurement and provide
the analytical tools and support for it.
We offer the complete service
of a reputable research agency.
We bring answers to your questions with our long
and deep experience and knowledge in the collection,
analysis and interpretation of data.
We give a detailed overview
of advertising placements.
We bring an integrated and structured
overview of advertising, monitored
across the entire media sphere.
We create analytical software
to make it easy, even for us.
We are dedicated to the creation and support
of the Adwind Kite software for processing data
from media research and monitoring of advertising.
We are a research agency with a wide portfolio of products and services in the area of marketing and media research, analysis and data processing. We focus especially on methodologically and technologically demanding projects, such as electronic television audience measurement – applying the TV meter method. We have developed our own technology for electronic media measurement – SimMetry™. We are dedicated to advertising monitoring, market research and data analysis and we offer comprehensive services of a reliable research agency with the background of the international company Nielsen.
News and press releases
Last week Nielsen Admosphere signed a contract with the Association of TV Organizations (ATO) for cross-platform electronic audience and content consumption measurement in the Czech Republic for the years 2018-2022. Starting from 2018 TV meter measurement will be supplemented by online video content measurement. An option for combining live and time-shifted TV audiences with online video audience data is also included in the proposal.
People in the Czech Republic do not have much knowledge of the Internet of Things and its use. Research conducted by Nielsen Admosphere and Czech Radiocommunications found that almost 83 % of respondents do not know what the term Internet of Things represents.
The popularity of TV sets that provide access to the Internet has been growing recently - at least 14% of Czech households have at least one such TV set. This number represents a 5% increase compared to the beginning of last year.
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I feel honoured to work together with my colleagues
from Nielsen Admosphere. People always make the difference.