Services

We can determine market potential, brand awareness, advertising effectiveness, customer behaviour and much more.

Determining the objectives of the research is the most important part of the research task. Basic parameters of the research depend upon it, such as selection of target groups, methods and appropriate type of research.  The objective subsequently determines the research content and formulation of research questions and it is an important guideline for further data processing and analysis.

The objective determines what we want to find out with help of the research.

Possibilities of research focus

CUSTOMER and CONSUMER – determination of customer preferences, method of selection and purchase, motivation, segmentation and typology of customers, characteristics of potential customers, …

ADVERTISING – determination of advertising impact (pre-test, post-test), advertising evaluation, choice of the best creative, recommendation of communication focus, database of advertising creatives, …

IMAGE – evaluation of company image, comparison with competition, brand value, perception by customers, evaluation of company activities (advertising, communication, sales channels, corporate social responsibility, …)

PRODUCT – evaluation of products and their parameters, product use and purchase, consumer product tests, tasting, preferences and motivation for selection and purchase, comparison of competitive products, proposals for improvement, …

PACKAGING – evaluation, selection of the best creative, comparison of packaging of competitive products, association that the packaging recalls, …

MARKET and COMPETITION – market division, comparison of companies, focus of competitive advertising communication, perceived image and position of different companies, …

BUSINESS PARTNERS – satisfaction of partners, feedback, proposals for improvement, preferences of suppliers and clients, …

EMPLOYEES – determination of satisfaction of employees, information for setting of benefit program, strengths and weaknesses of the company, evaluation of HR and company communication, …

PUBLIC – equipment of individuals and households, market segmentation, typology, socio-economic characteristics, knowledge and use, …