Services

We carry out all types of research: qualitative and quantitative, B2C and B2B, ad hoc and tracking, offline and online.

Market research takes various forms:

  • TYPES OF RESEARCH:
    qualitative (small samples, insights into motivation, behaviour patterns) and quantitative (larger samples and generalisable outputs), or a combination of these
  • PERIODICITY:
    ad hoc and repetitive (continual, tracking)
  • FOCUS:
    responses of final customers, public  (B2C), responses of business partners (B2B) or other (employee surveys, etc.)
  • COLLECTION METHOD:
    face-to-face interviewing, telephone or Internet interviewing
  • TARGET GROUP AND SAMPLE SELECTION:
    e.g. population 15+, women 25-45, brand users, …