We carry out all types of research: qualitative and quantitative, B2C and B2B, ad hoc and tracking, offline and online.

Market research takes various forms:

• TYPES OF RESEARCH:
  qualitative (small samples, insights into motivation, behaviour patterns) and quantitative (larger samples and generalisable outputs), or a combination of these
• PERIODICITY:
  ad hoc and repetitive (continual, tracking)
• FOCUS:
  responses of final customers, public  (B2C), responses of business partners (B2B) or other (employee surveys, etc.)
• COLLECTION METHOD:
  face-to-face interviewing, telephone or Internet interviewing
• TARGET GROUP AND SAMPLE SELECTION:
  e.g. population 15+, women 25-45, brand users, …