About us

We are partners of the health awareness campaign Dry February

For the campaign Dry February, that helps people to reflect on their relationship towards alcohol and to change their well-established habits, we annually carry out research about Czechs’ attitude to alcohol and also to the Dry February campaign itself. By creating a  positive challenge (one month without alcohol), the campaign responds to the unflattering statistics that show that over 1,000,000 Czechs teeter on the brink of drinking. According to the research carried out by Nielsen Admosphere in 2020, the public awareness of the campaign was raised from 58 to 76% and over 700,000 adults participated in the campaign challenge that year.

We support ONKO Unie – union for patients with gynae-oncological tumour disease

Our employees supported a non-profit institution ONKO Unie through their participation in a sport competition “NAD kilometres” that is traditionally held in Nielsen Admosphere over the summer. The union supports patients with with gynae-oncological tumour disease and is also known for its campaign “I’m not for write-off” that has been awarded with Golden Lemur 2019 and a 3rd place in the Effie 2019 competition for effective communication of accessibility of modern medical treatment. Teams of our employees have covered 85,984 km together in the sport competition and for each kilometre ONKO Unie received 25 Czech halers which amounted to 21,496 CZK.

We support the organization Junior Achievement (JA Czech)

The mission of JA Czech is to provide young people with practical economic education, develop their knowledge and skills, inspire them and encourage their active approach to life so that they could assert themselves, be successful and well-prepared for entering the labour market. JA Czech is part of the international non-profit educational organization JA Worldwide. For the Czech branch, Nielsen Admosphere carries out exclusive online surveys focused on business.

We are partners of the project of preservation and public access of St. Wenceslas rotunda


In spring 2016 we supported the activities of the Faculty of Mathematics and Physics, Charles University in Prague and became partners of the project of preservation and public access of St. Wenceslas rotunda in Malá Strana in Prague. The rotunda was discovered during the reconstruction of the faculty in 2004 after 376 years of being considered lost. In 2020, a book on the rotunda was published in the CR. You can find out more information about the project including the ways to make a contribution on this website.

We are adoptive parents of a red-cowled cardinal


Our subsidiary Adwind Software has been an adoptive parent to a beautiful red-cowled cardinal in the Prague ZOO since the summer 2014.

This little red-headed bird can be found particularly in the woods of South America. Thanks to its attractive colouring and calm nature it is also commonly bred in households.

We promote media education


We launched the web page www.peoplemetry.cz (www.peoplemeter.eu) as a source of information for those looking for answers regarding peoplemeters and television audience measurement itself.  Whether you are interested in finding out how peoplemeters look, how households are selected for peoplemeter measurement, or if the sample of these households is large enough, all this information is available on the website.

The main purpose of the website, enriched with five videos, is to provide the Czech public with information about the largest and most expensive media research carried out in the Czech Republic, and to help enrich Czech media literacy. But the website is significant also for professionals such as those in media agencies and people working for the media in general, both marketers and journalists.  Website visitors are guided through the basic facts of peoplemeter measurement by the star of the videos, Stan, and more detailed information is available in written form.

We also lecture on peoplemeters and the media market at the University of Economics in Prague.

We help together with the respondents

Since 2010 we have been supporting Projekt Nadace Charty 77 – Počítače proti bariérám (Computers against barriers). In addition to the contribution from Nielsen Admosphere we add the sum of all remuneration for research participants given up voluntarily for charity purposes. Thus we can help people with handicaps, or people excluded from society, to get equipment, learn how to work with computers and improve their IT knowledge. Our subsidiary Nielsen Admosphere Slovakia, meanwhile, with the help of its respondents supports the  projekt Clowndoctors občanského sdružení Červený Nos (the Red Nose civic association project).

Members of our online panels under the European National Panels (in the Czech Republic as the Czech national panel), which we co-own, actively use the opportunity to donate their earnings from competing surveys to charities and non-profit institutions like Pomocné tlapky o.p.s., Cesta domů, Nemocnice Na Bulovce, Seňorina nadační fond or Český výbor pro UNICEF.