Category: Ad Intel
Nielsen Admosphere wish you brightness not only at Christmas time. (video inside)
Hardware stores are widely popular in the Czech Republic, more that 4/5 of Czech internet users shop there at least at some point. The first hardware store that comes to mind in most cases is Obi. As for the advertising space used by hardware stores, Obi takes second place, following Mountfield which used advertising space of the highest price last year.
The year-on-year comparison of advertising costs in the category of car manufacturers, which is regularly conducted by Nielsen Admosphere, shows that Volkswagen has had the biggest increase in the costs of advertising space used for their campaigns – by 38% since 2014. By contrast, the biggest decrease can be seen with Peugeot. The advertiser no. 1 in 2015 was Hyundai; it also led the rankings of product brands – its model Hyundai i30 used advertising space in the biggest amount in 2015.
On 1st January 2016 an internal merger took place of defunct company Admosphere s.r.o. and the successor company Nielsen Admosphere, a.s.
In 2014 Admosphere monitored over 12 million advertisements.
In the last few months Admosphere has been taking steps to increase the quality of its advertising monitoring, namely the technology for capturing TV commerce which is a key part of the monitoring.