Category: Ad Intel
Admosphere company which conducts the advertising monitoring in the Czech Republic, did an in-house analysis of the amount of monitored advertisements.
Czech political parties used advertising space in the amount of 30,4 million CZK in the European elections campaigns. ANO 2011 placed advertising of the highest value. The data source: Advertising monitoring by Admosphere.
Admosphere’s monitoring of advertising has been significantly expanded. Last year, the company launched independent radio monitoring and now it has added a weekly paper, 5plus2, into it’s monitored universe, covering all of its 71 regional versions.
Internet display advertising experienced the biggest annual growth in the Czech advertising market.
The value of advertising space in the third quarter of 2013 is by almost 1,2 per cent lower than last year.
The value of advertising space in the first quarter of 2012 is by almost two […]