Category: Ad Intel
PR For the first time in history, data from monitoring Czech regional radio advertising campaigns are available
Admosphere, the leading Czech company for advertising monitoring continues to expand its services. From the January 2013 this subsidiary of the provider of Official Czech Peoplemeter Project will provide data for regional radio campaigns as well.
PR Admosphere: Czech magazines published advertising in the amount of 7 billion CZK in 2011
The total list of prices value of advertising space in magazines in 2011 reached 6.99 billion CZK. According to the advertising investments monitoring by Admosphere the advertisers have used 49 464 pages. So-called Supplements, the print attachments to newspapers’ formats, are not included among magazines.
PR: Media types in 2010 and 2011 by Admosphere
With the January report of data for 2011, Admosphere clarified and amended the aggregate pricelist value of published advertising in all media types.
PR Admosphere: Telephone companies advertise about 6% less
Telephone companies on the Czech market have advertised less than in 2010. Advertising in the largest price-list amount bought Telefónica Czech Republic. Mediamix of telephone companies have not changed year on year, the operators advertise across the entire spectrum of media. The data come from the monitoring of advertising investments by Admosphere.
PR Travel agents invest more into the promotion of Last Minute holidays
The gross advertising investments into the promotion of Last Minute and First Minute holidays in summer period grew from CZK 48.8 million to CZK 96.093 million this year, according to the advertising investments monitoring by the company Admosphere. Print and Internet are the popular media types.
PR Admosphere: Producers of non-alcoholic drinks and beer intensively promoted before the summer season
The producers and sellers of non-alcoholic drinks, mineral and other waters bought advertising in amount of more than one quarter billion CZK in May. The leader in the period from May to August 2011 was Coca-Cola, according to the monitoring of investments by the company Admosphere. In the segment of beer, Plzeňský Prazdroj invested the most in the same period. Admosphere monitors investments in the advertising according to the price-list prices.
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