Category: Nielsen Admosphere
PR MEDIARESEARCH technology succeeds in tender for TV audience measurement in Estonia
MEDIARESEARCH, provider of the Czech people meter project, has been selected as the supplier of electronic TV audience measurement in Estonia for the period 2015-2023, in association with its partner, Turu-uuringute.
PR Internet display advertising in January: Advertisers used Internet space in the amount of 426 million CZK
In January 2014, advertisers used the Internet advertising space in the total amount of 426 million CZK, according to the list of prices values. That is by 32 pct less than in the same month last year.
PR Three-quarters of people with Internet access have not yet purchased any electronic book online
4 out of 10 people in the Czech Republic have read an e-book. Almost three-quarters of Czech Internet users have never purchased it themselves.
PR Display advertising decreased by 17 pct in December, advertisers used space in the amount of 632 million CZK
In the last month of the year 2013 there was a significant decrease in the area of display advertising. The advertisers used advertising space in the amount of 632 million CZK, which is by 17 pct less than in November. Alza.cz was the leading advertiser in December.
Infographic: What are the ingredients of the TV audience pies in the Czech Republic?
In November the leading Czech market research company MEDIARESEARCH organised a workshop in Prague for clients and journalists called, ‘What are the ingredients of the TV audience pies in the Czech republic? Ask the bakers!’
PR Internet advertising before Christmas: Advertising space used by Alza.cz was by 60 pct higher than in October
In November there was a 12 pct growth in display advertising. The advertisers used advertising space in the amount of 757 million CZK.
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