Category: Nielsen Admosphere
Collaboration with Club Personnel
In collaboration with Club Personnel we now carry out a research for a new brand Dads Welcome – a joint initiative of the Czech Union for Family and Community and The League of Open Men. The brand’s objective is to support active fatherhood.
PR Czech elections to the Chamber of Deputies changed the rankings of the Internet display advertisers
In October 2013 the advertisers used the Internet display advertising space in the amount of 674 million CZK. Compared to September it shows an increase by one-fifth.
PR 30 pct of Czech households have more than one television
Nearly one-third of Czech TV households possess more than one television. Besides the traditional placement of the TV set in the living room, many Czech people have this device in the adult bedroom or children’s bedroom.
PR The “high season” of advertising campaigns has started; advertisers used Internet space in the amount of 568 million CZK
The summer drop in Internet display advertising stopped in September when the advertisers used the Internet advertising space in the amount of 568 million CZK which is almost by 50 % more than last month.
PR Almost half of the Internet population shops online at least once a month; most frequently clothes and shoes
Online shopping is very popular among Czech Internet users, 47 per cent of them shops online at least once a month.
PR Most people in Slovakia are familiar with the purpose of the European Social Fund
Among the first things that come to mind to most Slovaks when speaking about the European Social Fund is the support for people – especially those who are unemployed or at risk of losing their job.
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