Category: Nielsen Admosphere
PR Summer decrease in the Internet display advertising continued in August
There was a further decrease in the Internet display advertising in August 2013. Advertisers used the Internet space in the amount of 392 million CZK, according to the list of prices values.
PR Outdoor advertising audience measurement in the Czech Republic is implemented by MEDIARESEARCH and MGE DATA
An agreement on the measurement of outdoor advertising audience in the Czech Republic was signed on Tuesday, 6 August 2013 between the contract owners BigMedia and euroAWK and the implementers MEDIARESEARCH and MGE DATA. MEDIARESEARCH provides the data collection on the sample of 2000 respondents while MGE DATA supplies Mobitest – a time-proven technology used in the United Kingdom, Germany, Austria, Poland, the Netherlands and other countries.
PR MEDIARESEARCH at All Africa Media Research Conference
27th August 2013 – Prague – Jana Kuncová, from the Czech research agency MEDIARESERCH, speaks at the PAMRO meeting and All Africa Media Research Conference. Her presentation focuses on perspectives of TV audience measurement and its implications for Africa.
PR Slovaks do not shop much in foreign online shops
Slovak customers enjoy shopping in their domestic online shops as well as the foreign ones, even though the latter are much less popular.
PR Display Internet advertising decreased in the summer
In July 2013 the advertisers used the Internet display advertising space in the amount of 411 million CZK, according to the list of prices values.
PR Fewer and fewer people in the Czech Republic share their personal computer with other people in the household
The latest survey which was carried out by MEDIARESEARCH for the Association for Electronic Commerce indicates that more and more users connect to the Internet from their own personal computers that are not shared with other people in the household.
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