Category: Nielsen Admosphere
PR People are less active on social networking sites, but they are still interested in them
Even though people are less active on social networks, they are not less interested in them. According to the survey carried out by MEDIARESEARCH, Facebook, YouTube and Spolužáci.cz are among the most popular social networks.
PR Slovaks prefer cash on delivery and courier services when ordering online
When shopping online, 51 % of Slovaks like paying for their things on delivery.
PR Slovak customers are satisfied with shopping in online shops
Slovak customers have mostly positive experiences with online shopping. According to the survey carried out by MEDIARESEARCH Slovakia for the Slovak Association for Electronic Commerce, online purchases have met the expectations of more than 90 % respondents.
MEDIARESEARCH SLOVAKIA launches a new Internet advertisement monitoring project; Admosphere SK
New data from monitoring Internet advertising in Slovakia will be available in September 2013 under the name Admosphere SK. The research agency MEDIARESEARCH SLOVAKIA which, amongst other things, participates in the AIMmonitor Internet traffic measurement project carried out for IAB Slovakia, has been preparing to launch its Internet advertisement monitoring, since the beginning of 2013.
Does the Czech TV market really need a saviour?
Television audience measurement in the Czech Republic attracts interest among professionals at home and abroad.
PR MEDIARESEARCH launches website guide to TV audience measurement
4th of June, Prague – MEDIARESEARCH, Czech provider of television audience measurement, launches a new website www.peoplemeter.eu, to provide information about the principles of peoplemeter research. Facts explained in the guide are based on the high standard and quality of the Czech TAM project, which MEDIARESEARCH provides for the JIC Association of Television Organizations (ATO). The website was created to celebrate the 16th anniversary of the single currency TAM measurement under the auspices of the Association of Television Organizations.
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