Category: Nielsen Admosphere
PR: Digitalization accelerated modernization of TV technology in Czech households
Czech households’ television facilities renew as a result of the gradual digitalization of television broadcasting. According to the Continual Survey which MEDIARESEARCH carries out for Association of Television Organizations (ATO), 10 % of TV households have at least one plasma-screen television and more than a fifth of TV households own Full HD television. More than 4 % of television households own a TV that supports Internet connection.
PR: In the end of last year the number of Czech Internet users reached 6 million; 94 % of them are connected at least once a week
According to the results of NetMonitor, the number of Czech Internet users increased in second half of 2011 to 6 million and so far it is stable . Number of average page views is more than 400 million higher than in 2010. 94 % of users are online at least once a week. The high-speed wireless connection is used most often.
PR: Google+ is still not closing the gap to Facebook
Facebook dominates the Czech community pool. Besides Facebook, the only ones with year to year increase were ČSFD, LinkedIn and Google +. The last mentioned have not got enough strength yet to measure with the big ones. Native Czech sites sleep on the bottom and Twitter remains small and no feeding from media or commercial entities helps them. That is the result of the study “Community websites 2011”, carried out by MEDIARESEARCH. The data were collected at the end of last year on a sample of 1298 respondents on the online panel, NetPanel.
PR December shuffled the order of online advertisers
In December 2011 the buyers of Internet display advertising used advertising space in the amount of 383 million CZK according to the list of prices value. Month-to-month decrease of expenditures was of 27.8 million CZK. The leader in December was Internet Mall that purchased Internet advertising worth of 12.6 million CZK. The data source: Project AdMonitoring, carried out byMEDIARESEARCH for the Association of Internet Advertising.
PR Czech Internet audience in September stagnated
Internet servers participating in the project NetMonitor were visited by 5.89 million users in the CR in September. Users displayed 6.7 billion web sites. Czech Internet audience from August to September stagnated and measured data for September 2011 are the lowest in the past 5 years.
PR Investments in display advertising in September 2011
In September 2011, more than 400 million CZK in price-list prices have been invested into the online display advertising. Month-on-month increase in investments from August to September was of 129.5 million CZK (47.7%). The leader is Tchibo, that purchased Internet advertising in the amount of 12.7 million CZK. The data come from the project AdMonitoring, which MEDIARESEARCH carries out for the Association of Internet Advertising.
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