Category: Nielsen Admosphere
Nielsen To Separate Into Two Leading Global Companies: Global Connect and Global Media
On 7 November, 2019, representatives of global Nielsen officially announced the separation of company’s two […]
Television audience has been measured for 70 years
We may trace the beginning of TV audience measurement around the world to 1949, so the year 2019 marks its 70th anniversary. In the Czech Republic, the TV audience measurement project celebrated its 22nd anniversary on 2 June. This day is known as Peoplemeter Day and its aim is to spread awareness about the importance of TV audience measurement in our society. The project of Czech measurement has been running since 2002 and it is implemented by the research agency Nielsen Admosphere for the Association of Television Organizations (ATO).
Readers and reading in Czechia
In 2018, we realized research focused on reading of Czech population. We have been working on it together with National Library of the Czech republic and Institute of Czech literature of the CAS.
PF 2019
Nielsen Admosphere wish you brightness not only at Christmas time. (video inside)
Survey: How do Czechs spend Christmas time?
At Christmas, the vast majority of Czechs are looking forward to time spent with their loved ones, rest, but also to watching fairy tales that have already become part of our tradition.
Peoplemeter in a museum? Today it’s a reality!
Exposition at the occasion of the 20th anniversary of the electronic audience measurement in the CR opened at the National Technical Museum
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