Category: Nielsen Admosphere

PR Nielsen Admosphere is to conduct a robust project of cross-platform audience measurement for the Czech Association of TV Organizations

PR Nielsen Admosphere is to conduct a robust project of cross-platform audience measurement for the Czech Association of TV Organizations

Last week Nielsen Admosphere signed a contract with the Association of TV Organizations (ATO) for cross-platform electronic audience and content consumption measurement in the Czech Republic for the years 2018-2022. Starting from 2018 TV meter measurement will be supplemented by online video content measurement. An option for combining live and time-shifted TV audiences with online video audience data is also included in the proposal.

Read full article

PR Most Czechs wear sunscreen in the summer. In 2015 Nivea was the no. 1 advertiser in the segment of sunscreen products

PR Most Czechs wear sunscreen in the summer. In 2015 Nivea was the no. 1 advertiser in the segment of sunscreen products

Summer is naturally the season when people spend significant time in the sun. According to the new Nielsen Admosphere survey that was conducted among Czech internet users 15+ years of age, one third of Czechs sunbathe actively whereas a large part of people prefer tanning while doing routine activities outside. Most of the respondents wear sunscreen products when in the sun.

Read full article

PR Czechs usually spend up to 8 thousand CZK a year on children’s clothes, they shop for them at shopping centres

PR Czechs usually spend up to 8 thousand CZK a year on children’s clothes, they shop for them at shopping centres

More than half of Czechs buy clothes for children. The most frequent places to shop for them are shopping centres. However, second-hand e-shops are also relatively popular, they are used by a third of Czech internet users. It is common for parents not to spend more than 8 thousand CZK on children’s clothing and the balance between quality and cost are key when choosing the right pieces.

Read full article

Page: 2/15