Category: Nielsen Admosphere
PR CNP: We sleep 1.5 hours more at weekends than we do during the week
The majority of Czechs gets 8 hours of sleep on weekdays at most, whereas at weekends they enjoy sleeping in, giving themselves approx. 1.5 hours of extra sleep. More than two thirds of Czech also remember their dreams and the majority of respondents claims to fall asleep on the side.
PR Computer and television serve as the most frequent news sources
Almost all Internet users use computers and television as (at least) occasional sources of news. News consumption on smartphones is constantly growing the most. Along with tablets, smartphones have the biggest potential for growth, even though about half of respondents never uses them as sources.
Company Admosphere s.r.o. has merged with Nielsen Admosphere, a.s.
On 1st January 2016 an internal merger took place of defunct company Admosphere s.r.o. and the successor company Nielsen Admosphere, a.s.
PF 2016
It wouldn´t be Christmas for us without making a video clip for you. This year we were cutting and pasting and in the end we came up with a live-action traditional Christmas nativity scene, just for you!
PR MEDIARESEARCH changes name to Nielsen Admosphere
With effect from June 1st 2015, research agency MEDIARESEARCH has changed its name to Nielsen Admosphere, along with its logo and other branded elements. Last July, the agency became a member of the Nielsen holdings, when AC Nielsen Netherlands acquired 51% stake in MEDIARESEARCH.
PR Display advertising in January decreased by 44 pct, advertisers used space in the amount of 349 million CZK
In January 2015 the Internet advertising decreased dramatically: advertisers used space in the amount of 349 million CZK, which is by 44% less than in December.
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