Category: Nielsen Admosphere
PR Novinky.cz is the leading source of news; TV news are preferred by older people
People who are active on the Internet most frequently use Novinky.cz and TV Nova as their sources of news.
PR Smartphones historically ahead of mobiles, weather forecast and social networks lead the list of the most popular apps
According to recent research, the total number of smartphone users in the active Internet population has exceeded the number of mobile phone users.
PR Internet display advertising dropped by 14 pct in December, advertisers used space in the amount of 629 million CZK
Internet Mall was the number one advertiser in December.
PR Internet display advertising increased in November, advertisers used space in the amount of 723 million CZK
Display advertising increased by 8%, advertisers used space in the total amount of 723 million CZK.
PR Households in the Czech Republic commonly have a flat TV; higher social groups usually also own a tablet or a smartphone
Owning a flat TV has become common in Czech households, including among those with lower socio-economic status. However, these groups are still behind with ownership of laptops or digital cameras.
PR Advertisers used space in the amount of 667 million CZK in October which is 12 pct more than in September
In October, Internet advertisers used space in total amount of 667 million CZK, which is 12% more than the previous month.
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