Category: Nielsen Admosphere
PR Over half of the Internet users criticise news in the Czech media for sensationalist content
Czech web users are not very satisfied with the quality of news. They criticise them the most for sensationalist content, but they also complain about the media’s overly commercial character and their decreasing trustworthiness.
PR Internet advertising increased again after holidays: advertisers used space in the amount of 594 million CZK
Summer holidays are over and Internet advertising has increased again. In September, advertisers used the advertising space in the total amount of 594 million CZK which is by 43 pct more than in August.
PR What kind of changes has the digitalization of terrestrial television broadcasting brought?
From the results of Continual Survey we can infer how the digitalization of terrestrial television broadcasting (DVB-T) has reflected in TV technology equipment in households, and the means of receiving television broadcasting.
PR August in Internet display advertising: no significant changes; advertisers used space in the amount of 418 million CZK
There were no significant changes in the area of Internet display advertising in August. Advertisers used space in the total amount of 418 million CZK which is by 1% less than in July.
PR One third of Czech seniors go on holiday in summer, most frequently to Croatia
Even though a majority of seniors stay at home for the most part of summer, some enjoy going on a holiday - within the Czech Republic as well as abroad.
Mediaresearch is becoming part of the Nielsen Group
Today an agreement was signed under which AC Nielsen Netherlands acquired a 51% share in MEDIARESEARCH. This strategic partnership will help Mediaresearch expand its high quality Czech measuring technologies and to bolster its current projects, especially in foreign markets.
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