Category: Nielsen Admosphere
PR In April Internet display advertising increased by 7 pct, advertisers used space in the amount of 520 million CZK
In April, Internet display advertising slightly increased. Advertisers used the Internet advertising space in the total amount of 520 million CZK, which is by 7% more than in March.
PR Unique study analyses the Olympics audience across the media
This year's Winter Olympics in Sochi brought great sporting experiences as well as interesting facts about their media audience. MEDIARESEARCH carried out a unique cross-media survey, with audience data across the media as an outcome.
PR Display advertising in March increased by 19 pct, advertisers used space in the amount of 485 million CZK
In March 2014, Internet display advertising increased: advertisers used the Internet advertising space in the total amount of 485 million CZK, which is by 19% more than in February.
PR Internet users always read the same online journals. News services provided by public media are the most trustworthy
To read the latest news, Czech Internet users keep returning to the same online journals. They visit Novinky.cz most frequently, but they like reading iDnes.cz the best.
PR Display advertising dropped in February, advertisers used Internet space in the amount of 409 million CZK
Advertisers used the Internet advertising space in the total amount of 409 million CZK in February, which is by 4 pct less than in January.
PR 7 out of 10 kids read at least one book per month, but TV and computer still win as leisure activities
Up to 70% of children in the Czech Republic read at least one book per month; girls tend to read more than boys and parents can be a great help when it comes to their children’s reading habits – for example reading to them in the evening when they are small has proved to be very effective. These are some of the outcomes of the survey which was implemented by MEDIARESEARCH for Czech National Library.
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