In 2018, we realized research focused on reading of Czech population. We have been working on it together with National Library of the Czech republic and Institute of Czech literature of the CAS.
At Christmas, the vast majority of Czechs are looking forward to time spent with their loved ones, rest, but also to watching fairy tales that have already become part of our tradition.
Exposition at the occasion of the 20th anniversary of the electronic audience measurement in the CR opened at the National Technical Museum
A final agreement has been signed today by owners of the minority share of Nielsen Admosphere, a.s. concerning change in the structure of the company’s ownership. The entire 49% share is now in the hands of Tereza Šimečková (Chairwoman of the Board Nielsen Admosphere, a.s.) and Michal Jordan (Deputy Chairman of the Board). The purchase option of the majority shareholder – global company Nielsen – shall remain effective.
Last week Nielsen Admosphere signed a contract with the Association of TV Organizations (ATO) for cross-platform electronic audience and content consumption measurement in the Czech Republic for the years 2018-2022. Starting from 2018 TV meter measurement will be supplemented by online video content measurement. An option for combining live and time-shifted TV audiences with online video audience data is also included in the proposal.
People in the Czech Republic do not have much knowledge of the Internet of Things and its use. Research conducted by Nielsen Admosphere and Czech Radiocommunications found that almost 83 % of respondents do not know what the term Internet of Things represents.