Press releases
Gemius and MEDIARESEARCH will continue monitoring for the Internet project NetMonitor
Executive Board of SPIR on its meeting on Monday 10th October 2011 changed its original opinion and decided that project NetMonitor for years 2012-2014 will be carried out by the company Gemius in cooperation with MEDIARESEARCH.
PR Travel agents invest more into the promotion of Last Minute holidays
The gross advertising investments into the promotion of Last Minute and First Minute holidays in summer period grew from CZK 48.8 million to CZK 96.093 million this year, according to the advertising investments monitoring by the company Admosphere. Print and Internet are the popular media types.
PR Czech people are very satisfied with e-shopping
Czechs are more and more interested in e-shopping. Although big amounts of money go into the electronic shops, noticeable share on this growth shows also shopping on discount servers. The most popular goods on the Internet are computers and clothes. Buying of sports items, cosmetics and chemist´s articles also increased.
PR Internet wakes up from summer drowse
In August 2011, 5.85 millions of Czech users visited Internet servers participating in the project NetMonitor and displayed 6.9 billion of web-sites.
PR Admosphere: Producers of non-alcoholic drinks and beer intensively promoted before the summer season
The producers and sellers of non-alcoholic drinks, mineral and other waters bought advertising in amount of more than one quarter billion CZK in May. The leader in the period from May to August 2011 was Coca-Cola, according to the monitoring of investments by the company Admosphere. In the segment of beer, Plzeňský Prazdroj invested the most in the same period. Admosphere monitors investments in the advertising according to the price-list prices.
Mediaresearch and Intel: 45% of companies in the CR registered loss of notebook
Loss or stealth of company notebook means in average a loss of 216 thousand CZK. See the results of research of comapnies Mediaresearch and Intel, that show the extent of damage related with a loss of notebooks and data and attitude of Czech companies towards this issue.
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