Press releases

PR Most Czechs wear sunscreen in the summer. In 2015 Nivea was the no. 1 advertiser in the segment of sunscreen products

PR Most Czechs wear sunscreen in the summer. In 2015 Nivea was the no. 1 advertiser in the segment of sunscreen products

Summer is naturally the season when people spend significant time in the sun. According to the new Nielsen Admosphere survey that was conducted among Czech internet users 15+ years of age, one third of Czechs sunbathe actively whereas a large part of people prefer tanning while doing routine activities outside. Most of the respondents wear sunscreen products when in the sun.

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PR Czechs usually spend up to 8 thousand CZK a year on children’s clothes, they shop for them at shopping centres

PR Czechs usually spend up to 8 thousand CZK a year on children’s clothes, they shop for them at shopping centres

More than half of Czechs buy clothes for children. The most frequent places to shop for them are shopping centres. However, second-hand e-shops are also relatively popular, they are used by a third of Czech internet users. It is common for parents not to spend more than 8 thousand CZK on children’s clothing and the balance between quality and cost are key when choosing the right pieces.

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PR Hardware stores in the Czech Rep.: The first one Czechs think of is Obi, the no. 1 advertiser last year was Mountfield

PR Hardware stores in the Czech Rep.: The first one Czechs think of is Obi, the no. 1 advertiser last year was Mountfield

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Hardware stores are widely popular in the Czech Republic, more that 4/5 of Czech internet users shop there at least at some point. The first hardware store that comes to mind in most cases is Obi. As for the advertising space used by hardware stores, Obi takes second place, following Mountfield which used advertising space of the highest price last year.

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