Press releases
MEDIARESEARCH became member of SIMAR
In September 2010 MEDIARESEARCH became member of non-profit association of leading market and public opinion research agencies in the Czech republic - SIMAR.
Social Marketers Summit – presentation Community web-sites 2010
Presentation of Alena Ivánková on Social Marketers Summit 2010, containing data from researches on community web-sites in the CR.
PR Summer months keep on influencing the Czech Internet audience
Internet servers participating in the project NetMonitor were visited by 5,08 million users in the CR in July. The users spent in average 24 hours and 53 minutes surfing. Statistics of audience have reached this year minimum so far.
PR The share of households with satellite reception has grown
Increase of the percentage of households with digital terrestrial broadcasting reception continues within the current digitalization in the CR. Satellite reception of TV broadcasting in Czech households has grown and moved to the second position in front of the analogue TV broadcasting, which share continuously decreases. Usage of cable and IPTV reception still stagnates.
PR Admosphere: Furniture store newly in the top 10 of advertising submitters
The top 10 of advertisers invested 700 billion CZK into advertising in July 2010, according to the official price-lists. First places are held by usual giants Procter & Gamble Czech Republic, Henkel CR and Unilever CR. For the first time, XXXLutz CZ furniture store is among the top 10 with their intensively discussed campaign.
DVB-T transmission of TV signal dominates in Ceske Budejovice region after the digitalization
June 2010 meant the total switch-off of analogue TV transmission in Ceske Budejovice region. After the analogue transmission of CT2 signal was switched off and the digital transmission networks 2 and 3 were switched on in September 2009, the analogue transmission of CT1, Nova and Prima was switched off by 30th June 2010. Most of the households in Ceske Budejovice region receive TV signal by DVB-T, second most frequent form is the satellite reception. The reaction of the households to the finalization of the digitalization process in Ceske Budejovice region is shown in 3rd phase of the Monitoring of transition to digital transmission in this region.
Page: 20/31