Press releases
PR Czech Internet audience in numbers of the first half of 2010
Netmonitor data of June closed another half year of the Czech Internet audience statistics. The progress of the Internet audience in the first 5 months of 2010 had rather stagnating and fluctuating tendency. Summer months as usually show decline in the audience statistics.
PR Admosphere: Top 10 advertising submitters – a billion each month
Top 10 advertising submitters in the CR spent on advertising in 2.Q/2010 total amount over 3 billion CZK. Highest investments into advertising had the companies Unilever CR, Henkel CR and Procter & Gamble Czech Republic. In that period the in media and advertising spaces appeared mostly the CSSD and advertising of brands Lidl and Vodafone.
PR Buzz rules the community websites marketing
The second part of the research study Community websites 2010 shows possibilities of monetization of social websites. Community users perceive company profiles on community websites entirely positively. Two fifths of the respondents agree that it is a good idea how to address the users. People want to share their own experiences and manifest their favour. Strong motive is also the advantages if they are apparently related to the membership. 524 Internet respondents older than 15 years participated in this study.
PR Czech people are interested in the multimedia content on the Internet
Structural and exclusive continuous survey (SEKV) shows that popularity of watching the on-line TV and listening of on-line radios grows importantly among the Internet users. From other multimedia activities the sharing of photos and videos is also popular. Popularity of participation in community websites is still growing. Stable increase of the Internet users shows also the on-line shopping. 2 139 respondents older than 10 years were questioned in this research.
PR Homo computeries socialis – computerized, social and primarily curious human being
Research study Community websites 2010 by MEDIARESEARCH describes attitudes, usage and trends in the area of social media. Number of community websites users grows, as well as the interest in websites with the community elements. People use them mainly for communication with friends and for entertainment. Part of the people is not using community websites as they are worried by the privacy loss or they don't want to follow the crowd. 524 respondents older than 15 years representing the Internet population were questioned in this research.
PR Czech Internet Audience in May 2010
Internet servers participating in the Project NetMonitor were visited by 5,57 million users in the Czech Republic in May. The users spent in average 2,5 hours more surfing than in April. Project of monitoring of Czech Internet Audience is carried out by MEDIARESEARCH for SPIR.
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