Summer is naturally the season when people spend significant time in the sun. According to the new Nielsen Admosphere survey that was conducted among Czech internet users 15+ years of age, one third of Czechs sunbathe actively whereas a large part of people prefer tanning while doing routine activities outside. Most of the respondents wear sunscreen products when in the sun.
June 2nd marks the start of the first peoplemeter project in the Czech Republic as commemorated every year by the Association of TV Organisations and the research agency Nielsen Admosphere. It has become a tradition to use this day to promote the Czech media literacy.
More than half of Czechs buy clothes for children. The most frequent places to shop for them are shopping centres. However, second-hand e-shops are also relatively popular, they are used by a third of Czech internet users. It is common for parents not to spend more than 8 thousand CZK on children’s clothing and the balance between quality and cost are key when choosing the right pieces.
Hardware stores are widely popular in the Czech Republic, more that 4/5 of Czech internet users shop there at least at some point. The first hardware store that comes to mind in most cases is Obi. As for the advertising space used by hardware stores, Obi takes second place, following Mountfield which used advertising space of the highest price last year.
In April 2016, Magida Sukkari joined the team dedicated to foreign activities at Nielsen Admosphere as International Business Development Director.
The number of Czech households with flat screen television sets increases steadily and the reception of channels in HD quality also grows more and more common – almost half of Czech households receives them on their TV. Data source: 2015 Continual Survey, Nielsen Admosphere for ATO, the project is conducted as a part of the peoplemeter project.