The number of Czech households with flat screen television sets increases steadily and the reception of channels in HD quality also grows more and more common – almost half of Czech households receives them on their TV. Data source: 2015 Continual Survey, Nielsen Admosphere for ATO, the project is conducted as a part of the peoplemeter project.
More than a third of Czech book readers claims that they read e-books. The most frequent medium they use for it is a computer, be it a desktop or a laptop. However, only 13% would be willing to give up traditional books altogether.
More than 75% of Czech Internet population use contactless payment cards that have been available in the Czech Republic for about 5 years. By contrast, payment stickers (as another contactless payment method) are still quite rare, the majority of consumers does not use them or does not even know about them.
The majority of Czechs gets 8 hours of sleep on weekdays at most, whereas at weekends they enjoy sleeping in, giving themselves approx. 1.5 hours of extra sleep. More than two thirds of Czech also remember their dreams and the majority of respondents claims to fall asleep on the side.
The year-on-year comparison of advertising costs in the category of car manufacturers, which is regularly conducted by Nielsen Admosphere, shows that Volkswagen has had the biggest increase in the costs of advertising space used for their campaigns – by 38% since 2014. By contrast, the biggest decrease can be seen with Peugeot. The advertiser no. 1 in 2015 was Hyundai; it also led the rankings of product brands – its model Hyundai i30 used advertising space in the biggest amount in 2015.
Almost all Internet users use computers and television as (at least) occasional sources of news. News consumption on smartphones is constantly growing the most. Along with tablets, smartphones have the biggest potential for growth, even though about half of respondents never uses them as sources.