Press releases

PR ATO: 4 ouf of 5 Czech households own a flat screen TV, reception of programmes in HD has tripled since 2012

PR ATO: 4 ouf of 5 Czech households own a flat screen TV, reception of programmes in HD has tripled since 2012

  • Nielsen Admosphere

The number of Czech households with flat screen television sets increases steadily and the reception of channels in HD quality also grows more and more common – almost half of Czech households receives them on their TV. Data source: 2015 Continual Survey, Nielsen Admosphere for ATO, the project is conducted as a part of the peoplemeter project.

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PR Ad Intel: Year-on-year comparison of advertising costs: The biggest increase for Volkswagen

PR Ad Intel: Year-on-year comparison of advertising costs: The biggest increase for Volkswagen

  • Ad Intel

The year-on-year comparison of advertising costs in the category of car manufacturers, which is regularly conducted by Nielsen Admosphere, shows that Volkswagen has had the biggest increase in the costs of advertising space used for their campaigns – by 38% since 2014. By contrast, the biggest decrease can be seen with Peugeot. The advertiser no. 1 in 2015 was Hyundai; it also led the rankings of product brands – its model Hyundai i30 used advertising space in the biggest amount in 2015.

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