Press releases
PR Most Czechs use contactless payment cards, payment stickers are still quite rare
More than 75% of Czech Internet population use contactless payment cards that have been available in the Czech Republic for about 5 years. By contrast, payment stickers (as another contactless payment method) are still quite rare, the majority of consumers does not use them or does not even know about them.
PR CNP: We sleep 1.5 hours more at weekends than we do during the week
The majority of Czechs gets 8 hours of sleep on weekdays at most, whereas at weekends they enjoy sleeping in, giving themselves approx. 1.5 hours of extra sleep. More than two thirds of Czech also remember their dreams and the majority of respondents claims to fall asleep on the side.
PR Ad Intel: Year-on-year comparison of advertising costs: The biggest increase for Volkswagen
The year-on-year comparison of advertising costs in the category of car manufacturers, which is regularly conducted by Nielsen Admosphere, shows that Volkswagen has had the biggest increase in the costs of advertising space used for their campaigns – by 38% since 2014. By contrast, the biggest decrease can be seen with Peugeot. The advertiser no. 1 in 2015 was Hyundai; it also led the rankings of product brands – its model Hyundai i30 used advertising space in the biggest amount in 2015.
PR Computer and television serve as the most frequent news sources
Almost all Internet users use computers and television as (at least) occasional sources of news. News consumption on smartphones is constantly growing the most. Along with tablets, smartphones have the biggest potential for growth, even though about half of respondents never uses them as sources.
PR MEDIARESEARCH changes name to Nielsen Admosphere
With effect from June 1st 2015, research agency MEDIARESEARCH has changed its name to Nielsen Admosphere, along with its logo and other branded elements. Last July, the agency became a member of the Nielsen holdings, when AC Nielsen Netherlands acquired 51% stake in MEDIARESEARCH.
PR Admosphere: Czech TV channels broadcasted over 20 hours of commercial content in 2014; adverts in print could make a 126 m long line
In 2014 Admosphere monitored over 12 million advertisements.
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