Press releases
PR Advertisers used space in the amount of 667 million CZK in October which is 12 pct more than in September
In October, Internet advertisers used space in total amount of 667 million CZK, which is 12% more than the previous month.
PR Over half of the Internet users criticise news in the Czech media for sensationalist content
Czech web users are not very satisfied with the quality of news. They criticise them the most for sensationalist content, but they also complain about the media’s overly commercial character and their decreasing trustworthiness.
PR Internet advertising increased again after holidays: advertisers used space in the amount of 594 million CZK
Summer holidays are over and Internet advertising has increased again. In September, advertisers used the advertising space in the total amount of 594 million CZK which is by 43 pct more than in August.
PR Admosphere has improved its technology for TV commerce monitoring
In the last few months Admosphere has been taking steps to increase the quality of its advertising monitoring, namely the technology for capturing TV commerce which is a key part of the monitoring.
PR What kind of changes has the digitalization of terrestrial television broadcasting brought?
From the results of Continual Survey we can infer how the digitalization of terrestrial television broadcasting (DVB-T) has reflected in TV technology equipment in households, and the means of receiving television broadcasting.
PR August in Internet display advertising: no significant changes; advertisers used space in the amount of 418 million CZK
There were no significant changes in the area of Internet display advertising in August. Advertisers used space in the total amount of 418 million CZK which is by 1% less than in July.
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