More than half of Czechs buy clothes for children. The most frequent places to shop for them are shopping centres. However, second-hand e-shops are also relatively popular, they are used by a third of Czech internet users. It is common for parents not to spend more than 8 thousand CZK on children’s clothing and the balance between quality and cost are key when choosing the right pieces.
The survey on this topic was carried out by Nielsen Admosphere and Czech National Panel. 550 respondents from among Czech internet population in the age of 18-64 participated.