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PR Hardware stores in the Czech Rep.: The first one Czechs think of is Obi, the no. 1 advertiser last year was Mountfield

Hardware stores are widely popular in the Czech Republic, more that 4/5 of Czech internet users shop there at least at some point. The first hardware store that comes to mind in most cases is Obi. As for the advertising space used by hardware stores, Obi takes second place, following Mountfield which used advertising space of the highest price last year.

The data source: Nielsen Admosphere Ad Intel.