PR Improved Measurement of the Internet audience in the CR by the New Methodics

27 October 2009

From October 2009 Internet audience measurement project in the Czech Republic - NetMonitor changed reporting of data according new methodics. The result of cooperation between the submitter of the project SPIR and provider MEDIARESEARCH is methodics enhancing sociodemography estimates on the Czech Internet. Extension of the target group of users from 12-79 years to 10+ caused an increase in values of audience indicators.