Summer is naturally the season when people spend significant time in the sun. According to the new Nielsen Admosphere survey that was conducted among Czech internet users 15+ years of age, one third of Czechs sunbathe actively whereas a large part of people prefer tanning while doing routine activities outside. Most of the respondents wear sunscreen products when in the sun.
These products also represent an important segment of the Czech advertising market: the biggest advertiser last year was Nivea which used advertising space in the amount of more than 11 million CZK. The data source: Ad Intel Nielsen Admosphere.