Media audience measurement

SimMetry – technology for media measurement

We develop our own technology for media measurement – SimMetry. We offer a complex system for data collection, technology for television audience measurement, portable measurement devices and an application for online video content viewing measurement.

Television audience measurement in the Czech Republic

We are experts in electronic television audience measurement (peoplemeters). We have our own technologies, a complex system for data collection, data maintenance and processing, first class educational and technical background and long experience. We have been measuring television audiences in the Czech Republic since 2002 (and before).

Internet measurement

We co-operated on establishment of Internet audience and socio-demography research, implemented in the Czech Republic (since 2005) and in Slovakia (since 2007).

Marketing research and data analysis

Research services

Thanks to our experience and extensive background we offer a large portfolio of research capacities at the highest professional level. We conscientiously maintain research standards and cooperate in their creation. We understand research, we enjoy it and we will be delighted to help you with it.


We regularly prepare publically available studies which provide complex, affordable information from different areas of market research. These also allow the possibility of amending the study content with exclusive questions according to individual selection.

Data collection

No research can be done without carefully conducted data collection. Our professional interviewer network meets strict qualitative criteria. In the field of online research we rely on the unique size and quality of the Czech and Slovak national panel that we co-own.  As a matter of course we work with trained telephone operators.