Press releases

PR The minority share of Nielsen Admosphere, a.s. is now in the hands of the company’s executive managers

PR The minority share of Nielsen Admosphere, a.s. is now in the hands of the company’s executive managers

A final agreement has been signed today by owners of the minority share of Nielsen Admosphere, a.s. concerning change in the structure of the company’s ownership. The entire 49% share is now in the hands of Tereza Šimečková (Chairwoman of the Board Nielsen Admosphere, a.s.) and Michal Jordan (Deputy Chairman of the Board). The purchase option of the majority shareholder – global company Nielsen – shall remain effective.

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PR Nielsen Admosphere is to conduct a robust project of cross-platform audience measurement for the Czech Association of TV Organizations

PR Nielsen Admosphere is to conduct a robust project of cross-platform audience measurement for the Czech Association of TV Organizations

Last week Nielsen Admosphere signed a contract with the Association of TV Organizations (ATO) for cross-platform electronic audience and content consumption measurement in the Czech Republic for the years 2018-2022. Starting from 2018 TV meter measurement will be supplemented by online video content measurement. An option for combining live and time-shifted TV audiences with online video audience data is also included in the proposal.

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PR Most Czechs wear sunscreen in the summer. In 2015 Nivea was the no. 1 advertiser in the segment of sunscreen products

PR Most Czechs wear sunscreen in the summer. In 2015 Nivea was the no. 1 advertiser in the segment of sunscreen products

Summer is naturally the season when people spend significant time in the sun. According to the new Nielsen Admosphere survey that was conducted among Czech internet users 15+ years of age, one third of Czechs sunbathe actively whereas a large part of people prefer tanning while doing routine activities outside. Most of the respondents wear sunscreen products when in the sun.

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