A final agreement has been signed today by owners of the minority share of Nielsen Admosphere, a.s. concerning change in the structure of the company’s ownership. The entire 49% share is now in the hands of Tereza Šimečková (Chairwoman of the Board Nielsen Admosphere, a.s.) and Michal Jordan (Deputy Chairman of the Board). The purchase option of the majority shareholder – global company Nielsen – shall remain effective.
Last week Nielsen Admosphere signed a contract with the Association of TV Organizations (ATO) for cross-platform electronic audience and content consumption measurement in the Czech Republic for the years 2018-2022. Starting from 2018 TV meter measurement will be supplemented by online video content measurement. An option for combining live and time-shifted TV audiences with online video audience data is also included in the proposal.
People in the Czech Republic do not have much knowledge of the Internet of Things and its use. Research conducted by Nielsen Admosphere and Czech Radiocommunications found that almost 83 % of respondents do not know what the term Internet of Things represents.
The popularity of TV sets that provide access to the Internet has been growing recently - at least 14% of Czech households have at least one such TV set. This number represents a 5% increase compared to the beginning of last year.
Summer is naturally the season when people spend significant time in the sun. According to the new Nielsen Admosphere survey that was conducted among Czech internet users 15+ years of age, one third of Czechs sunbathe actively whereas a large part of people prefer tanning while doing routine activities outside. Most of the respondents wear sunscreen products when in the sun.
June 2nd marks the start of the first peoplemeter project in the Czech Republic as commemorated every year by the Association of TV Organisations and the research agency Nielsen Admosphere. It has become a tradition to use this day to promote the Czech media literacy.