Our social responsibility


We support projects that are close to us and make sense to our employees as well as society as a whole.

We are partners of the ‘Dry February’ campaign

For the campaign ‘Dry February’ (Suchej únor), which helps people change their relationship with alcohol, we carry out exclusive online surveys about Czechs’ attitude to alcohol and to the ‘Dry February’ campaign itself.

‘NAD kilometers’ help ONKO Unie and patients with gynae-oncological disease!

Our employees’ teams support a non-profit institution ONKO Unie through their participation in the sport competition, ‘NAD kilometres’. ONKO Unie supports patients with gynaecological cancers.

In 2022, teams covered 109,529 km together and for each kilometer, ONKO Unie received 25 Czech halers, which amounted to 25,882 CZK.

We support the organization Junior Achievement (JA Czech)

The mission of JA Czech is to provide young people with practical economic education, develop their knowledge and skills, inspire them and encourage their active approach to life so they are well-prepared for entering the labour market. For the Czech branch, Nielsen carries out exclusive online surveys focused on business.

We are partners of the project of preservation and public access of St. Wenceslas rotunda

In spring 2016, we supported the activities of the Faculty of Mathematics and Physics, Charles University in Prague and became partners of the project of preservation and public access of St. Wenceslas rotunda in Malá Strana in Prague. It was discovered during the reconstruction of the faculty in 2004 after 376 years of being considered lost. In 2020, a book on the rotunda was published in the CR.

Adwind Software sponsors the red-cowled cardinal

The team of the Adwind Software section have been sponsors of the beautiful red-cowledcardinal in the Prague ZOO since the summer 2014. This little red-headedbird can be found particularly in the woods of South America. Thanks to its attractive colouring and calm nature it is also commonly bred in households.

We promote media education

We operate the web page www.peoplemetry.cz/eu for everyone looking for answers regarding peoplemeters and television audience measurement itself. We also regularly do lectures on television audience measurement and media research at the University of Economics in Prague and in Jindřichův Hradec. We organize educational tours at our company headquarters in Prague-Žižkov.

We help together with the respondents

Since 2010, we have been supporting Projekt Nadace Charty 77 – Počítače proti bariérám (Computers against barriers). In addition to a contribution from Nielsen itself, we add the sum of all rewards for participation in surveys which our respondents voluntarily give up for charitable purposes.

In Slovakia we support the Red Nose civic association project

The Nielsen branch in Slovakia - with the help of its respondents - supports the project Clowndoctors občanského sdružení ČERVENÝ NOS (the Red Nose civic association project).

Panellists of European National Panels donate their earnings from surveys to charities

Members of our online panels (known as European National Panels, or Czech National Panel in CZ), which we co-own, actively use the opportunity to donate their earnings from competing surveys to charities and non-profit institutions.

Nielsen’s Global Responsibility & Sustainability

Nielsen‘s Global Responsibility & Sustainability strategy includes all environmental, social and governance (ESG) issues that affect our business, operations, and all internal and external stakeholders. Our global teams work together to have an uncommon impact in the marketplaces and communities where we live and serve. Learn more about Nielsen’s global impact below.