Nielsen Admosphere

ABCDE socio-economic classification

The Socio-economic score of the household and the ABCDE classification derived from it were developed by MEDIARESEARCH (currently Nielsen Admosphere) in 2012.

What is the ABCDE socio-economic classification?

  • It diversifies Czech households according to their socio-economic capital.
  • It comes in the form of a continuous index or score and a categorical classification with 8 categories:
  • A, B, C1, C2, C3, D1, D2 and E.
  • Since January 1st, 2013 these variables have been included in the output data of the Czech TV audience measurement project.
  • Definitions of the variables are public and it is allowed and encouraged to use them in other surveys (they are used in all extensive media surveys in the CR).

For download

ABCDE socio-economic classification Nielsen Admosphere – specification 2021

This material is dedicated especially for research and media agencies as a basis for the implementation of the variables into their surveys and data but also for users of final data to give a correct understanding of the variables.

The current version includes definitions that are valid for the year 2021. For 2022, the definitions will be calibrated again and published in the same format at the end of 2021.

Try the socio-economic classification ABCDE yourself!

Download the ABCDE calculator, allow macros in Excel, and find out the position of your household compared to the average Czech household.

Expert guarantee

Nielsen Admosphere is the expert guarantor of the variables, including their yearly update.

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