We bring an integrated and structured overview of advertising, monitored across the entire media sphere. We carry this out in the CR and we are part of the global Nielsen group, which provides Ad Intel in more than 30 countries around the world.
Over 240 websites, defined by the AdMonitoring project
More than 420 printed titles (newspapers, magazines, supplements etc.)
52 Czech radio stations
16 providers – outdoor, indoor, in-store, cinema, OOH TV
We have comprehensive information about the pricelist value of advertising space in all media types.
The data is obtained by independent collection (Television, Print, Radio), declarations of the entities involved (OOH sector), and a combination of both approaches (Internet).
Daily delivery of TV, print and radio data!
We provide an audio-visual form of the advertisement (creative) as published in specific media.
We create tailored analyses and studies of advertising campaigns carried out in the Czech Republic.
The focus of the analysis can be on specific media, advertisers, brands or product segments.
How can you use data from advertising monitoring?
Analysis of competitors
Overview of advertising activities of your competitors according to your specification. Daily, weekly or monthly reporting. Yearly summaries.
Monitoring of trends
Information about changes in the use of different media types or specific media. Information about the popularity of advertising formats, seasonal influences, and the volume of the advertising market over time.
Thanks to our data you can verify that your advertisement was really broadcast. The outputs from monitoring make better evaluation possible and more effective cooperation between advertiser, media agency and media.
Combination of data with other sources
Advertising monitoring can be linked with other data sources. A common combination is with information about media impact (audience, traffic, listenership, readership) or with sales data.
We make regular adjustments to the methodology according to current market needs. 30 colleagues in Nielsen in the CR are involved in the Ad Intel product.