wHY CHOOSE Nielsen?

wE KNOW RESEARCH, AS:

One of the leading Czech research agencies
Co-authors of research market standards and methods
Members of the Czech research association (SIMAR) and European Society for Opinion and Marketing Research (ESOMAR)
Authors of the ABCDE socio-economic classification
Creators of research studies, technology and software
Co-owners of online panel network European National Panels

We implement various methods of data collection, research and analysis in the Czech Republic and Europe.

What can we help you with?

Our research scope

We have a wide portfolio of research products and services. We will be happy to suggest the right solution for your business.

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Sociological research

We can help you investigate social phenomena and trends. We will choose the right research method or a combination of more of them.

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Market research

Study your customers or the impact of your advertising with us! We offer cross-market benchmarks for most indicators.

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Media audience research

We conduct research among readers, viewers and listeners of media and identify their needs. We are implementers of PCEM and Radioproject.

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Omnibus surveys

We conduct monthly quick surveys on a representative sample of respondents, where we are ready to insert any of your questions!

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Quick polls

We are able to organise simple online and offline voting.

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Tools for online campaign measurement

We will measure the effectiveness of your online campaign and get information about the users affected.

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Analysis

If you are interested in the deeper potential of your data, please contact us. We will enable you to use it more efficiently, for example by segmentation.

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Studies

We participate in regular studies that examine the online population's news, video and shopping behaviour.

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Combination of methods

We can come up with combinations of different approaches and research methods - all tailored to your needs.

European network of respondents

Nielsen co-owns a European online panel of respondents and implements online surveys in the Czech Republic, Slovakia, Poland, Hungary and Bulgaria.

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Go to ENP.eu

Our research methods

We ask hundreds of respondents

Quantitative research

Need representative data that you can rely on?

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Telephone interviewing (CATI)

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Face-to-face interviewing (CAPI, PAPI)

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Online data collection
(CAWI)

We can find the insight you are interested in

Qualitative research

Looking for undiscovered insights on your target group, the use of your products or services?

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In-depth individual interviews

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Focus groups

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Ethnographic research

What does the work of interviewers look like?

We have an extensive network of interviewers

More than 800 interviewers of the company ResSOLUTION Group cooperate with us on a long-term as well as intermittent basis. The responses that they collect provide an important basis for research studies on the habits and attitudes of the Czech population.