wHY CHOOSE Nielsen?

wE KNOW RESEARCH, AS:

One of the leading Czech research agencies
Co-authors of research market standards and methods
Members of the Czech research association (SIMAR) and European Society for Opinion and Marketing Research (ESOMAR)
Authors of the ABCDE socio-economic classification
Creators of research studies, technology and software
Co-owners of online panel network European National Panels

We implement various methods of data collection, research and analysis in the Czech Republic and Europe.

What can we help you with?

Our research scope

We have a wide portfolio of research products and services. We will be happy to suggest the right solution for your business.

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Sociological research

Looking to support your theories on social phenomena with data? Do you need to know how the general public approaches social issues?

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Market research

Want to know your customers or find out how they feel about your brand? Are you curious about your advertising impact?

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Media audience research

Wondering what your readers value most about your media? Or how they evaluate a new TV show?

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Omnibus surveys

Do you have a few quick questions in mind and extensive research is not the right move? Want to know the attitudes of the population on any current topic?

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Quick polls

Do you need to organize a quick vote? Interested in people’s attitudes without socio-demographic detail?

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Tools for online campaign measurement

Wondering how successful your online campaign is? Needing more information on targeted users?

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Analysis

Interested in the deeper potential of your data? Needing to classify target groups according to non-traditional characteristics?

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Studies

Seeking to make use of data on the subject of news, video or online shopping? Want to look at trends over 10+ years?

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ABCDE classification

Nielsen Admosphere is the author of its own ABCDE socio-economic classification. Use it for your next research project!

European network of respondents

Nielsen co-owns a European online panel of respondents and implements online surveys in the Czech Republic, Slovakia, Poland, Hungary and Bulgaria.

link

Go to ENP.eu

Our research methods

We ask hundreds of respondents

Quantitative research

Need representative data that you can rely on?
Interested in a quick survey with trustworthy results?

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Telephone interviewing (CATI)

Data collection in the CATI studio in Jindrichuv Hradec (CZ)
Trained operators
Long-term as well as snap surveys

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Face-to-face interviewing (CAPI, PAPI)

Extensive network of more than 800 interviewers
Entire Czech Republic
Interviewers equipped with the most modern tablets

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Online data collection
(CAWI)

We co-own a database of online respondents
60 thousand contacts in the Czech Republic
Quick, representative and budget-friendly data collection

We can find the insight you are interested in

Qualitative research

Looking for undiscovered insights on your target group, the use of your products or services? Need to test a product, service, concept and identify problem areas?

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In-depth individual interviews

Individual approach to each respondent
Maximum utilization of issue content
Focus on details, nuances, feelings

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Focus groups

Use of group dynamics and interaction
Work with opinion polarity
Multilayer mapping of the issue
Comparison of individual experiences

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Ethnographic research

Observation of respondents’ behaviour/reactions in their natural environment
Authenticity of the environment, conditions and behaviour
Insight into respondents’ lives

What does the work of interviewers look like?

We have an extensive network of interviewers

More than 800 interviewers cooperate with us on a long-term as well as intermittent basis. The responses that they collect provide an important basis for research studies on the habits and attitudes of the Czech population.

link

Go to NasTazatel.cz (in Czech only)