We measure TV audience in the CR and in Armenia (via licence). We are part of the global Nielsen group which provides TV audience measurement in more than 30 countries around the world.
We have measured TV audiences in the Czech Republic since 29 April 2002, when we (as Mediaresearch) first started with the 5-year TV audience measurement project for the Association of Television Organizations (ATO). Read more about the history of TV audience measurement in the CR on the ATO website.
The TV audience measurement roject consists of two main parts: 1. PEM TV (television part), i.e. measurement of audience of live and time-shifted viewing on TV sets, 2. PEM D (digital part), i.e. measurement of audience of TV and other video content of the involved media on digital devices.
The results of PEM TV and PEM D can be combined. E.g. the proportion of viewers watching a given programme live on TV / live online / time-shifted on TV / time-shifted online can be calculated.