Nielsen

comprehensive surveys with attention to detail

We understand the media market, carry out surveys with added value, use many technological solutions, and supply data in our own user-friendly software.

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More about our products

Who are we?

Meet Nielsen

We are part of the global network of the research company Nielsen. For more than 20 years, our team has been offering our clients in the Czech Republic solutions in the area of measurement and research.

  • Our outputs provide not only data, but add context.
  • We process data analyses according to clients’ needs.
  • Methodologically and technologically demanding projects are our strong suit.
  • We can provide advice and prepare tailor-made research.

We offer the comprehensive services of a reliable research agency with the background of the international company Nielsen.

What can we help you with?

Our products

We offer our clients locally specific solutions while using our global experience.

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Television audience measurement

We are experts in electronic TV audience measurement. Our measurement for the ATO association in the CR has been running since 2002.

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Market research and data analysis

Thanks to our rich experience and solid background, we have been offering a wide range of surveys at a high professional level since 2005.

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Advertising monitoring Ad Intel

For more than 10 years, our advertising monitoring has provided a comprehensive overview of implemented advertising across the entire media sphere.

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Adwind Kite for working with data

Since 2012, we have been developing and providing support to Adwind Kite software for processing the data from media research and advertising monitoring.

What is going on with us?

News

We bring news from the life of our company and publish current reports from our surveys or advertising monitoring.

16.8.2023

Nielsen News: Summer TV Usage, Women's sports & Quality Audience Data

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2.6.2023

The Czech viewer averages nearly 4 hours of TV time a day, the project of TV audience measurement has measured 769,000 programmes on 90 channels over the past year

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25.1.2023

Nielsen News: Nielsen ONE Ads & The Gauge reports

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Who cooperates with us?

Reference

In our 20+ year history, we have worked with companies and entities such as the Association of Television Organizations, the National Library and Dermacol.

Vlasta Roškotová
Managing Director, ATO
"We are implementing electronic measurement of TV audience with Nielsen Admosphere - the largest research project in the Czech Republic. Professionalism, reliability and helpfulness are the main attributes of our 20+ year cooperation. The phrase 'it's not possible' is not in Nielsen's vocabulary."
Josef Petr
Director, League of Open Men
"As a non-profit, we often have very specific research needs and are always inventing something that goes beyond standard commissions. We've never been turned down by Nielsen Admosphere. The feeling that we are a partner and not an item on the books is priceless."
Vít Richter
Director of the Library Institute, National Library
"We have been working with Nielsen Admosphere since 2013 on representative surveys of reading and readership in the Czech Republic. Thanks to our excellent collaboration, the data has become a reliable source of information about the Czech population's relationship to books, libraries and leisure. Thanks to this cooperation, we know how important it is to have a partner we can always rely on."
Valéria Gazdová
Marketing Director, Dermacol
"We have been cooperating with Nielsen Admosphere for almost 20 years. The quality of the data collected, the care taken in their evaluation and their interpretation in context have helped us for many years to set our marketing and business strategy on the Czech and Slovak markets. We appreciate the highly professional, proactive and personal approach of their entire team."
What is life like at our company?

Interesting facts

In Nielsen we constantly grow professionally as well as personally, and take care of our surroundings. We like sports, collective barbecues on our office terrace, and drink litres of coffee!

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20 years we have been on the Czech market

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100+ people are based in our offices in the CR

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11.3 mil. TV ads were monitored in 2022

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31 barbecue parties have been held at our Prague office terrace

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1 090 cups of coffee (approximately) are consumed here monthly

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103 529 km were run & ridden in our in-house competition, NAD kilometres, in 2022

CONTACT US

Would you like to cooperate with us? Do you have any questions about our products? Write to us and we will get back to you!

Thank you for your message. We will reply as soon as possible.
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