About us
We are a research agency with a wide portfolio of products and services in the area of marketing and media research, analysis and data processing. We focus especially on methodologically and technologically demanding projects, such as electronic television audience measurement – applying the TV meter method. We have developed our own technology for electronic media measurement – SimMetry™. We are dedicated to advertising monitoring, market research and data analysis and we offer comprehensive services of a reliable research agency with the background of the international company Nielsen.
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PF 2021! (+ traditional video)
We wish you lovely and peaceful Holidays, and a pleasant New Year as we welcome 2021.
Infographics: What Peoplemeters Tell Us
Czech TV audience measurement that is carried out using the so-called peoplemeters, is celebrating its 23rd birthday today. The beginning of use of this method can be tracked back to 1997. Since then it has developed greatly and today it represents one of the most advanced measurements in the world. The implementer of the research for the owner of the project, ATO (the Association of Television Organizations), is the research agency Nielsen Admosphere.
Record-breaking March: TV viewership in March was the highest in 17 years – due to coronavirus pandemic
Media consumtion in the time of pandemic has been mentioned a lot in various articles and reports. So let’s take a closer look at television and its audience results in the past few weeks. In terms of television consumption, this March broke records: the average daily viewership reached the highest numbers of all months in the last 17 years. Since mid-March, TV viewership has been higher in all sociodemographic groups; in the last five weeks, the biggest interannual relative increase can be seen in the group of young viewers, people with academic education and the group „A” according to the the socioeconomic classification ABCDE.
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from Nielsen Admosphere. People always make the difference.