comprehensive surveys with attention to detail

We understand the media market, carry out surveys with added value, use many technological solutions, and supply data in our own user-friendly software.

Who are we?

Meet Nielsen

We are part of the global network of the research company Nielsen. For more than 20 years, our team has been offering our clients in the Czech Republic solutions in the area of measurement and research.

  • Our outputs provide not only data, but add context.
  • We process data analyses according to clients’ needs.
  • Methodologically and technologically demanding projects are our strong suit.
  • We can provide advice and prepare tailor-made research.

We offer the comprehensive services of a reliable research agency with the background of the international company Nielsen.

Who cooperates with us?


In our 20+ year history, we have worked with companies and entities such as the Association of Television Organizations, the National Library and Dermacol.

Vlasta Roškotová
Managing Director, ATO
"We are implementing electronic measurement of TV audience with Nielsen Admosphere - the largest research project in the Czech Republic. Professionalism, reliability and helpfulness are the main attributes of our 20+ year cooperation. The phrase 'it's not possible' is not in Nielsen's vocabulary."
Josef Petr
Director, League of Open Men
"As a non-profit, we often have very specific research needs and are always inventing something that goes beyond standard commissions. We've never been turned down by Nielsen Admosphere. The feeling that we are a partner and not an item on the books is priceless."
Vít Richter
Director of the Library Institute, National Library
"We have been working with Nielsen Admosphere since 2013 on representative surveys of reading and readership in the Czech Republic. Thanks to our excellent collaboration, the data has become a reliable source of information about the Czech population's relationship to books, libraries and leisure. Thanks to this cooperation, we know how important it is to have a partner we can always rely on."
Valéria Gazdová
Marketing Director, Dermacol
"We have been cooperating with Nielsen Admosphere for almost 20 years. The quality of the data collected, the care taken in their evaluation and their interpretation in context have helped us for many years to set our marketing and business strategy on the Czech and Slovak markets. We appreciate the highly professional, proactive and personal approach of their entire team."
What is life like at our company?

Interesting facts

In Nielsen we constantly grow professionally as well as personally, and take care of our surroundings. We like sports, collective barbecues on our office terrace, and drink litres of coffee!


20 years we have been on the Czech market


100+ people are based in our offices in the CR


11.3 mil. TV ads were monitored in 2022


31 barbecue parties have been held at our Prague office terrace


1 090 cups of coffee (approximately) are consumed here monthly


103 529 km were run & ridden in our in-house competition, NAD kilometres, in 2022


Would you like to cooperate with us? Do you have any questions about our products? Write to us and we will get back to you!

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