comprehensive surveys with attention to detail

We understand the media market, carry out surveys with added value, use many technological solutions, and supply data in our own user-friendly software.

Who are we?

Meet Nielsen

We are part of the global network of the research company Nielsen. For more than 20 years, our team has been offering our clients in the Czech Republic solutions in the area of measurement and research.

  • Our outputs provide not only data, but add context.
  • We process data analyses according to clients’ needs.
  • Methodologically and technologically demanding projects are our strong suit.
  • We can provide advice and prepare tailor-made research.

We offer the comprehensive services of a reliable research agency with the background of the international company Nielsen.

Who cooperates with us?


In our 20+ year history, we have worked with companies and entities such as the Association of Television Organizations, the National Library and Dermacol.

Michal Jordan
Managing Director,
"With Nielsen and its predecessors, we have been implementing The Electronic TV Audience Measurement since 2002. Its stability and professional quality have made the project a solid anchor for the entire television market. But the greatest value is the people involved in the project at Nielsen."
Václav Mach
Executive Director,
Česká unie vydavatelů
"By measuring the gross advertising performance, every advertiser or media agency has an immediate overview of the performance of print media campaigns. We have been working with Nielsen Admosphere for a long time and Ad Intel's advertising monitoring data represents a guarantee of quality for us."
Vít Richter
Director of the Library Institute, National Library
"We have been working with Nielsen Admosphere since 2013 on representative surveys of reading and readership in the Czech Republic. Thanks to our excellent collaboration, the data has become a reliable source of information about the Czech population's relationship to books, libraries and leisure. Thanks to this cooperation, we know how important it is to have a partner we can always rely on."
Ondřej Novák
Marketing Director,
"Data is absolutely key to the primary business of media agencies - providing added value to clients in the area of media planning and buying. However, not 'data at any cost', but data that is high quality, trustworthy, 'up to date' and therefore respected. The use of such data is a way to cultivate and develop the media market, goals that ASMEA has been pursuing for a long time. And we are pleased to have a partner in Nielsen Admosphere to do so."
What is life like at our company?

Interesting facts

In Nielsen we constantly grow professionally as well as personally, and take care of our surroundings. We like sports, collective barbecues on our office terrace, and drink litres of coffee!


20 years we have been on the Czech market


100+ people are based in our offices in the CR


11.3 mil. TV ads were monitored in 2022


31 barbecue parties have been held at our Prague office terrace


1 090 cups of coffee (approximately) are consumed here monthly


62 140 km were run & ridden in our in-house competition, kiloMETERS, in 2023


Would you like to cooperate with us? Do you have any questions about our products? Write to us and we will get back to you!

Thank you for your message. We will reply as soon as possible.
Oops, something went wrong. Please, write to us at
We are part of