About us
We are a research agency with a wide portfolio of products and services in the area of marketing and media research, analysis and data processing. We focus especially on methodologically and technologically demanding projects, such as electronic television audience measurement – applying the TV meter method. We have developed our own technology for electronic media measurement – SimMetry™. We are dedicated to advertising monitoring, market research and data analysis and we offer comprehensive services of a reliable research agency with the background of the international company Nielsen.
News and press releases
Record-breaking March: TV viewership in March was the highest in 17 years – due to coronavirus pandemic
Media consumtion in the time of pandemic has been mentioned a lot in various articles and reports. So let’s take a closer look at television and its audience results in the past few weeks. In terms of television consumption, this March broke records: the average daily viewership reached the highest numbers of all months in the last 17 years. Since mid-March, TV viewership has been higher in all sociodemographic groups; in the last five weeks, the biggest interannual relative increase can be seen in the group of young viewers, people with academic education and the group „A” according to the the socioeconomic classification ABCDE.
ATO: TV audience results in the Czech Republic have increased by 45 minutes during coronavirus pandemic
One of the areas which the current pandemic of the new type of coronavirus has a strong impact on, is TV viewership. The Nielsen Admosphere peoplemeter measurement data for the Association of Television Organizations has seen a 45-minute increase in daily viewership over the course of last few days. The youngest age groups who currently cannot attend school also spend more time in front of the TV. In view of the development of the situation surrounding the spread of coronavirus, news programs have also increased their reach significantly in recent days – this applies to both main news and continuous news broadcasts. Television these days is proving to be the most important news source.
Nielsen News: Top of 2019 Radio, TV and Social TV
Interested in news from global Nielsen? Read on.
We provide an above-standard
client service.
We are members of respected
professional organizations.
Find out more
We collaborate
with respected partners.
Our team
Our heart is in our work. I believe that can be seen in our service and products.
I feel honoured to work together with my colleagues
from Nielsen Admosphere. People always make the difference.