Nielsen

comprehensive surveys with attention to detail

We understand the media market, carry out surveys with added value, use many technological solutions, and supply data in our own user-friendly software.

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More about our products

Who are we?

Meet Nielsen

We are part of the global network of the research company Nielsen. For more than 20 years, our team has been offering our clients in the Czech Republic solutions in the area of measurement and research.

  • Our outputs provide not only data, but add context.
  • We process data analyses according to clients’ needs.
  • Methodologically and technologically demanding projects are our strong suit.
  • We can provide advice and prepare tailor-made research.

We offer the comprehensive services of a reliable research agency with the background of the international company Nielsen.

What can we help you with?

Our products

We offer our clients locally specific solutions while using our global experience.

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Television audience measurement

We are experts in electronic TV audience measurement. Our measurement for the ATO association in the CR has been running since 2002.

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Market research and data analysis

Thanks to our rich experience and solid background, we have been offering a wide range of surveys at a high professional level since 2005.

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Advertising monitoring Ad Intel

For more than 10 years, our advertising monitoring has provided a comprehensive overview of implemented advertising across the entire media sphere.

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Adwind Kite for working with data

Since 2012, we have been developing and providing support to Adwind Kite software for processing the data from media research and advertising monitoring.

What is going on with us?

News

We bring news from the life of our company and publish current reports from our surveys or advertising monitoring.

16.8.2023

Nielsen News: Summer TV Usage, Women's sports & Quality Audience Data

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2.6.2023

The Czech viewer averages nearly 4 hours of TV time a day, the project of TV audience measurement has measured 769,000 programmes on 90 channels over the past year

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25.1.2023

Nielsen News: Nielsen ONE Ads & The Gauge reports

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Who cooperates with us?

Reference

In our 20+ year history, we have worked with companies and entities such as the Association of Television Organizations, the National Library and Dermacol.

Michal Jordan
Managing Director,
ATO
"With Nielsen and its predecessors, we have been implementing The Electronic TV Audience Measurement since 2002. Its stability and professional quality have made the project a solid anchor for the entire television market. But the greatest value is the people involved in the project at Nielsen."
Václav Mach
Executive Director,
Česká unie vydavatelů
"By measuring the gross advertising performance, every advertiser or media agency has an immediate overview of the performance of print media campaigns. We have been working with Nielsen Admosphere for a long time and Ad Intel's advertising monitoring data represents a guarantee of quality for us."
Vít Richter
Director of the Library Institute, National Library
"We have been working with Nielsen Admosphere since 2013 on representative surveys of reading and readership in the Czech Republic. Thanks to our excellent collaboration, the data has become a reliable source of information about the Czech population's relationship to books, libraries and leisure. Thanks to this cooperation, we know how important it is to have a partner we can always rely on."
Ondřej Novák
Marketing Director,
ASMEA
"Data is absolutely key to the primary business of media agencies - providing added value to clients in the area of media planning and buying. However, not 'data at any cost', but data that is high quality, trustworthy, 'up to date' and therefore respected. The use of such data is a way to cultivate and develop the media market, goals that ASMEA has been pursuing for a long time. And we are pleased to have a partner in Nielsen Admosphere to do so."
What is life like at our company?

Interesting facts

In Nielsen we constantly grow professionally as well as personally, and take care of our surroundings. We like sports, collective barbecues on our office terrace, and drink litres of coffee!

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20 years we have been on the Czech market

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100+ people are based in our offices in the CR

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11.3 mil. TV ads were monitored in 2022

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31 barbecue parties have been held at our Prague office terrace

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1 090 cups of coffee (approximately) are consumed here monthly

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62 140 km were run & ridden in our in-house competition, kiloMETERS, in 2023

CONTACT US

Would you like to cooperate with us? Do you have any questions about our products? Write to us and we will get back to you!

Thank you for your message. We will reply as soon as possible.
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