We carry out technologically
and methodologically extensive
and complex research projects.

We create innovative technology for electronic
media audience measurement and provide
the analytical tools and support for it.

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We offer the complete service
of a reputable research agency.

We bring answers to your questions with our long
and deep experience and knowledge in the collection,
analysis and interpretation of data.

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We give a detailed overview
of advertising placements.

We bring an integrated and structured
overview of advertising, monitored
across the entire media sphere.

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We create analytical software
to make it easy, even for us.

We are dedicated to the creation and support
of the Adwind Kite software for processing data
from media research and monitoring of advertising.

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About us

We are a research agency with a wide portfolio of products and services in the area of marketing and media research, analysis and data processing. We focus especially on methodologically and technologically demanding projects, such as electronic television audience measurement – applying the TV meter method. We have developed our own technology for electronic media measurement – SimMetry™. We are dedicated to advertising monitoring, market research and data analysis and we offer  comprehensive services of a reliable research agency with the background of the international company Nielsen.

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News and press releases

ATO: TV audience results in the Czech Republic have increased by 45 minutes during coronavirus pandemic

ATO: TV audience results in the Czech Republic have increased by 45 minutes during coronavirus pandemic

  • Press releases

One of the areas which the current pandemic of the new type of coronavirus has a strong impact on, is TV viewership. The Nielsen Admosphere peoplemeter measurement data for the Association of Television Organizations has seen a 45-minute increase in daily viewership over the course of last few days. The youngest age groups who currently cannot attend school also spend more time in front of the TV. In view of the development of the situation surrounding the spread of coronavirus, news programs have also increased their reach significantly in recent days – this applies to both main news and continuous news broadcasts. Television these days is proving to be the most important news source.

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Our team

Our heart is in our work. I believe that can be seen in our service and products.

Tereza Šimečková
Chairwoman of the Board Nielsen Admosphere

I feel honoured to work together with my colleagues
from Nielsen Admosphere. People always make the difference.

Michal Jordan
Deputy Chairman of the Board, Head of the subsidiary company PrimeTime CS, s.r.o.