About us

We are a research agency with a wide portfolio of products and services covering market and media research, analysis and data processing. We focus especially on methodologically and technologically demanding projects, such as electronic television audience measurement, applying the TV meter method. We have developed our own technology for electronic media measurement – SimMetryTM. We co-operated on establishment of Internet audience and socio-demography research in the CR, NetMonitor. We are also dedicated to advertising monitoring Ad Intel, market research, especially face-to-face surveys, CAWI, CATI surveys and data analysis. We offer comprehensive services of a reliable research agency with the background of the international company Nielsen.

One part of the Nielsen Admosphere group is Adwind Software, a software company which develops software for working with data from audience research and advertising monitoring.

Company lead


Tereza Šimečková
Chairwoman of the Board
Nielsen Admosphere, a.s.

Michal Jordan_new

Michal Jordan
Deputy Chairman of the Board
Nielsen Admosphere, a.s.

Company management

Petr Matyastik_new

Petr Matyáštík
Operations Director

Tomas Hyncica_new

Tomáš Hynčica
Business & Research Director



Jakub Vidner_new

Jakub Vidner
Director and Chairman of the Board
Adwind Software

Michal Konicek_new

Michal Koníček
IT Director



Tomas Hanzak_new

Tomáš Hanzák
Chief Analyst

David Satransky_new

David Satranský
Product Leader TAM

Magida Sukkari_new

Magida Sukkari
Business Development Director


Veronika Vilánková
Head of TAM CZ


Miroslav Zeman
Head of Ad Intel CZ

What is important to us?

  1. We develop new technologies, seeking new ideas and opportunities.
  2. We know that the greatest assets of our company are our people.
  3. We develop our company and our products.
  4. We listen to our clients.
  5. We provide added value.